HELMS

HELMS® PARIS was founded in 2021 by Koji KAISE. The Paris-based Japanese ready-to-wear designer worked at Balmain, Givenchy and Fusalp before defining his vision of French sneakers. Timeless, casual, chic and comfortable. HELMS® sneakers speak for themselves. Two inserted, padded stripes appear at the rear of the shoe. Their contrasted hues highlight the shoe and the ankle and match anyone’ s style. An elegant take on geometry comes to life. Semi-circles of colors in 3D, rings of metal, lines of stitches and five golden stars merge into a quiet style. Purity inspires confidence and function meets ergonomics.

All graphic elements are a subtle nod to the iconic US Air Force Thunderbirds’ plane and old French plane painted with bold stars and stripes. The military influence has become an iconography of its own, just like the marinière T-shirt was originally part of the uniform of the French Navy. Also, the brand name stems from the Old Frankish languagethat swarmed across Northern Europe to end up in the English nautical vocabulary.