IA London is an independent Avantgarde womenswear brand. 

Founded in 2017, IA London is Fashion Scout’s "Ones To Watch" Award recipient, London Fashion Week’son-schedule brand, British Fashion Council member and VOGUE’S "New Name To Know." 



Timeless Design 

IA London was founded by Cambridge-based designer Ira Iceberg. Emerging from the ground of Ira’s long-lasting experience in luxury design and image-making, the new Brand amalgamates three-dimensional form with original artistic imagery, applying a unique design method developed in-house. The Brand seeks to provide a sense of timelessness, authenticity and quality in the age of fast consumerism, proposing meaningful aesthetics beyond fast-passing fashion trends. 

Made In The UK

The longevity of our garments is also achieved by focusing on their quality.

We work with carefully-selected British digital textile printing specialists to ensure that the deep vibrant colours of our prints will last, enhanced through the uncompromising quality of fabrics and careful quality control. Manufacturing in the UK also means a faster turnaround time, allowing on-demand customisation and generating genuinely unique designs. 


IA London’s unique design method was developed with environmental awareness in mind. Our on-demand manufacturing allows the most efficient use of material, resulting in minimal waste and no unwanted stock. We use Azo dye-free certified inks and OEKO-TEX or European REACH standards.rm certified materials to print digitally and reduce water waste. From fabrics sourcing and printing to tailoring and finishing, the production occurs locally, reducing the Brand’s carbon footprint.