PRONOUNCE is founded by Yushan Li and Jun Zhou in 2016. Yushan graduated from MA Fashion in central saint martins. His AW 2016 CSM MA collection was sponsored by Isabella Blow foundation with a 14-look full release at London Fashion Week. In 2014 he collaborated with lane Crawford as young artist for "Lane Crawford World Traveler" project. Right after graduated from CSM he worked for Yeezy. Jun graduated from Istituto Marangoni and London College of Fashion MA Menswear. During his study in Milan, participated with the development of new series of Ermenegildo Zegna in Milan fashion week. In 2014, he won the first prize at ’Audi star creation award’ whilst had his debut collection released in Singapore fashion week in 2015. The duo, now based in Milan and Shanghai, will be presenting new menswear collections in London Fashion Week starting from SS 2018 collection.